Boqii Holding Limited Class A Ordinary Shares
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About
Boqii Holding Limited (BQ) is a Chinese pet products company based in Shanghai. It operates as an online retailer focused on the pet market, selling a wide range of items to consumers and businesses.
The company generates revenue primarily through its e-commerce platform, Boqii Mall, which sells pet food, treats, toys, apparel, grooming supplies, cages, and over-the-counter veterinary products. It also distributes products to offline pet stores and hospitals. In addition to its retail operations, Boqii runs an interactive content platform called Boqii Community and provides online marketing services.
Boqii sells products under several of its own brands. These include Yiqin, which offers items like cat litter, bath products, and pet clothes; Youbeizi for value-for-money pet food; Mocare for freeze-dried cat and dog food; and D-cat for pet snacks, supplies, and pharmaceuticals. The company serves both individual pet owners and small to medium-sized pet businesses across China, utilizing both its online platforms and an offline distribution network.